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EU: vague green claims banned
Applies: · Last checked: 4 November 2026
The Empowering Consumers Directive applies from 27 September 2026. Words such as “eco-friendly”, “green” or “climate neutral” that cannot be proven are banned on packs, and so are sustainability labels not based on a certification scheme or set up by public authorities. Remove them from artwork for the EU unless the client has the proof.
Official text · Directive (EU) 2024/825 ↗ Country rules: European Union
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Summaries to help designers plan artwork, not legal advice. Always read the official text and confirm with the client before printing.
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