Drint

3D mockups · Paper box

Tear-off display tray box

Nº D-10849

Supermarket shelf-ready: tear the perforation into a tray, lid stands up as a header.

Made for: Fashion & retail.

Sample printed on duplex (grey back) 300 gsm, matte lamination; style: counter display box (with header).

Sample size 240 × 160 × 120 mm.

About this mockup

A counter display is a paperboard box that stands by the till or on a shelf so small goods sell themselves: a low front, sloping sides and a tall back as the header; as a crash-lock tube that erects in a second, a tear-away shelf-ready box, a deck with holes, steps, or a tray raised on a column.

Usually holds
Biscuits, noodles, energy drinks, supermarket case goods.
Who uses it
FMCG brands, supermarket chains.
Popular in
Europe, Vietnam, Japan, worldwide.
Also searched as
shelf ready packaging · tear away display box · SRP carton mockup

How to use this mockup

  1. Start from the 240 × 160 × 120 mm sample or type your own size.
  2. Design straight on its real dieline.
  3. Turn it in 3D, export a picture or video, or stage a scene.

Trade tips

  • Run the artwork 3 mm past the cut line and keep text 3 mm inside it.
  • Put the main design on the face the shopper sees first on the shelf, not on the lid.
  • Grey-backed duplex costs less than ivory; its grey inside is best left unprinted.
  • Matte lamination feels premium and softens colours by about a shade: add contrast in the design.

Questions

Is the tear-away box that becomes a display tray mockup free?

Yes, commercial use included; Free adds a watermark grid at 1K, Pro exports 4K without it.

Can I use my own size for the tear-away box that becomes a display tray?

Yes — from the 240 × 160 × 120 mm sample or your own size, with the dieline redrawn.

Can I get the tear-away box that becomes a display tray dieline for printing?

Yes, with Pro: the die files (SVG, PDF / AI, DXF / CF2) and the CMYK print PDF; designing on the die is free.

What is the tear-away box that becomes a display tray sample printed on?

The sample is duplex (grey back) 300 gsm with matte lamination, on a dieline drawn at the size you type.

Construction

A counter display is an open tray whose back panel rises into a header, with a low or angled front so shoppers can see and take product. Most are die-cut from one sheet with a crash-lock or 1-2-3 snap-lock bottom for fast set-up, and the header is usually folded double for stiffness. Many ship as a closed carton with a perforated tear-away that turns it into a tray, or add steps, dividers and stands.

Choosing board and material

Ivory or duplex of 300–350 gsm for light goods: candy, lipstick, coffee sachets, spice packets. Floor stands, multi-step risers, large trays or heavy goods use offset sheets laminated to E or B flute so they don't sag after weeks on a counter. Loose food such as fruit or nuts needs a food-contact bag or liner.

Finishing

Matt or gloss lamination survives handling and wiping; spot UV or foil on the header logo. Headers can be die-cut to the product's silhouette, with a PET window in the front and perforations for the tear-off. Fluted board isn't laminated after mounting, so laminate the printed sheet before it goes onto the flute.

Preparing the print file

Header, inner back wall and front are the three faces shoppers see; the tray floor appears as stock sells, so give it a logo or message. Visible inner faces must be printed on the reverse of the sheet (two-sided) or designed so the double fold turns them outward. Mark perforations and creases clearly, add 3 mm bleed and keep text 3 mm clear of creases.

Common mistakes

  • A tall header with no double fold or brace: within days it leans forward over the product.
  • Forgetting the inside print: shoppers at the counter see only the grey back of the duplex.
  • A front lip too high: it hides the product and makes it hard to take.
  • Perforations too weak tear in the warehouse before reaching the store; too strong and staff rip them raggedly.

Questions and answers

How does a 240 × 160 × 120 mm tear-away display work?

It ships closed like a small case; in store, staff tear the perforated upper front away to leave an open tray, and the lid folds up as a header. One box both ships and displays.

What should you watch when designing a tear-away display?

It must look right in both states: closed as a case with the product name, open as tray and header. Keep barcodes and batch codes off the part that gets torn away.

Does a counter display box need glue to set up?

Mostly not: a crash-lock base is pre-glued at the factory and pops into shape; a 1-2-3 bottom tucks by hand. Headers and double walls lock with tabs.

Ivory, duplex or corrugated for a counter display?

Ivory when a white interior shows and goods are light; duplex to save cost when the inside is printed; E/B flute for floor stands, risers and heavy goods that must stand for weeks.

Can a counter display also be the shipping carton?

Tear-away styles are designed to ship closed and display open. Open trays need a corrugated outer for delivery, then go onto the counter as they are.

Sizes available

  • 240 × 160 × 120 mm

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